Data Representations announces alliance with Hewlett Packard.

New alliance builds on the strengths of Simplicity Enterprise and the HP Application Server.

SPRINGFIELD, NEW JERSEY, January 7, 2002 -
Data Representations, Inc., the developer of the Simplicity for Java family of Rapid Applications Development Tools, has agreed to become an "Extend & Enhance" Program of Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- who is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that's always on.

Hewlett-Packard Company's Software Solutions Organization (HP SSO) delivers the industry's most innovative, integrated software, enabling the flexibility, speed of deployment, and innovative infrastructure solutions for your "always-on" e-business needs. As part of HP SSO, HP Netaction products are designed to provide businesses with a flexible foundation to develop, integrate and deploy voice and data services, help solve customer business problems and enable the transformation to an always-on Internet infrastructure.

Central to HP Netaction is the HP Middleware Division, which delivers the broad-based and flexible foundation needed to make the customer's software infrastructure more agile. HP Middleware products allow customers business agility by delivering a highly scalable, reliable, and secure infrastructure platform for the rapid development, integration and deployment of e-services.

When using Data Representations' Simplicity Enterprise Lite, a robust J2EE development tool, developers can create servlets that run on HP Application Server (HP-AS). This robust service-oriented Java 2 Enterprise Edition (J2EE) certified application server, which will be offered by HP for free beginning in November, was built, "from the ground up," on a completely standards-based, modular architecture and provides developers with the unprecedented ability to "pick-and-choose" only the specific services they want or need. Learn more at www.hpmiddleware.com.

"The widespread appeal of Java for applications servers and corporate wireless deployments makes this combination of solutions very easy to adopt" according to Sal Danna, Vice President of Sales for Data Representations. "Developers can drag and drop modules within a new J2EE application literally within minutes. With Simplicity for Enterprise a developer can aggregate modules from a variety of JDBC ODBC databases, open API's, then create new business logic and can deploy output for XML, HTTP, HTML or just about any other kind of Markup Language."

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Data Representations, Simplicity for Java, Simplicity Professional, Simplicity for Palm OS Platform, and Code Sourcerer are trademarks of Data Representations, Inc. Java is a trademark of Sun Microsystems, Inc. Palm, Hewlett Packard, and HP are all trademarks and owned by their respective company.