Data Representations releases new pricing on mobile development tools.

New Pricing Targets Mobile Developers.

SPRINGFIELD, NEW JERSEY, July 29, 2004-
Data Representations, creators of the Simplicity Family of Java RAD tools, is proud to announce new pricing on Simplicity for Mobile Devices and Simplicity for Mobile Servers. These Simplicity tools provide Java technology developers with an end-to-end development environment for creating ether client or mobile enterprise applications.

When installed on your Windows, MAC, Linux or Solaris workstation, Simplicity for Mobile Devices can be used to quickly create client MIDP applications that directly interact with the functions of wireless devices, such as Palm powered devices, cell phones, Blackberry devices, Pocket PC devices and other WAP enabled devices. Simplicity for Mobile Servers includes special versions of Simplicity for Mobile Devices and Simplicity Enterprise which enable developers to simultaneously create end-to-end J2EE and J2ME applications. Simplicity for Mobile Devices can be purchased at $195 and Simplicity for Mobile Servers for only $995

"Simplicity tools allow corporations and developers to create tailor made applications that handle their specific needs. Java was created specifically to run on any platform and it has always been part of our mission to take advantage of that power. Now, Simplicity tools support the expanding mobile enterprise market with everything a designer needs to connect the corporate enterprise to field employees or customers" said Carl Sayers, president and co-founder of Data Representations.

About Simplicity Mobile Development Tools
The Simplicity family of products are Rapid Application Development tools for Java, built to make fast work of creating professional Java applications. Simplicity for Mobile Servers include the capability to build MIDlets, Servlets, allow database integration, and test applications across a variety of operating systems. Simplicity includes many live emulators that enable developers to see each line of code operate, as it will in the actual device without ever compiling. The development environment is completely visual so a developer can drag components from a palette and place them in an organized fashion. Simplicity Mobile Development tools offers new capabilities that allow developers to build SQL queries graphically, and tie the resulting data into their applications without programming. The tools may be used with any JDBC- or ODBC- compliant database server. These capabilities automate the process for creating requests and responses between the mobile device and the server that accesses the back-end database. Most, if not all, of the Servlet can be written automatically without manual text editing. The standard version of Simplicity for Mobile Devices allows a developer to create MIDP applications and use an alternate tool to create the J2EE application.

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Data Representations, Simplicity for Mobile Devices, Simplicity for Mobile Servers are trademarks of Data Representations, Inc. Java is a trademarks of Sun Microsystems, Inc. Palm is a trademark of Palm Source, Blackberry is a trademark of Research in Motion. All trademarks are owned by their respective company.