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Data Representations releases a special year-end sales price for Java developers.

New Pricing Targets J2SE Developers.

SUMMIT, NEW JERSEY, November 15, 2004-

Data Representations, creators of the Simplicity Family of Java RAD tools, is proud to announce a special sales price on Simplicity for Java Professional Edition. From now, until December 31, 2004, Simplicity For Java Professional Edition can be purchased for the special price of $395. On January 1, 2005 the price will return to its regular price of $895. SFJ Pro Edition is our advanced J2SE visual programming tool that provides everything developers need to build robust J2SE applications. In addition to graphically building GUIs using Swing, AWT and Java Beans, SFJ Pro Edition, provides an intuitive graphical method of integrating data into your applications from any JDBC/ODBC data source. And, it makes the "write once, run anywhere" promise of Java Technology come to life by broadcasting your applications to the test workstation of your choice. Professional and novice developers will find this tool invaluable.

With the Database Editing Tool, developers can select tables, choose which columns to display and which rows to include...all without writing a single line of SQL. Every SQL statement that you create can integrate seamlessly into your user interface with a simple click of a mouse. You can choose where the data should be displayed and which components should control where statements are executed. You can even choose to substitute values from a component into your SQL statement, so that end users can specify values that will become part of the query.

The "write once, run anywhere"™ promise of Java is only fulfilled when you can test...everywhere. Simplicity Professional broadcasts your application from your development workstation to any test workstation. This enables you to build your application once on the operating system of your choice, and then watch it run on any other computer using any other operating system. Also, you can make changes to the original program, and test again by simply re-broadcasting the program.

SFJ Pro Edition includes Simplicity's widely accaimed Visual Composer, the Code Sourcerer and the Sourcerer's Apprentice.

Simplicity's, Execution-On-The-Fly™ technology, provides an instant view of every line of code that is created. This code is simultaneously integrated into a working model of your program. Execution-On-The-Fly, found only in Simplicity, speeds development, offering you true What-You-See-Is- What-You-Get programming. The reliability of your code also improves because you can test your code, line-by-line, as you create it. Simplicity uses its own interpreter so you can see how each line of code operates in the graphical model without saving and compiling.

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Data Representations, Simplicity for Java, are trademarks of Data Representations, Inc. Java is a trademarks of Sun Microsystems, Inc. All trademarks are owned by their respective company.